Start up free advertisment online [vol 1]

The classic guide to effective advertising, updated with new chapters on creative idea generation, integrated communication, online advertising and the digital world, plus over 200 new advertising examples and case studies. Part One covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and targeted marketing.

The second involves getting the message out: in TV, magazines, newspapers, radio, outdoor activities, direct marketing, brochures, websites, sales articles, promotions and advertising.